Category Archives: Strategy

7 things : ‘Scoping it

periscope screen shot

By Blaire Moskowitz A couple of weeks ago, across museum-industry digital media and marketing departments, lots of us uttered the same words. “We could Periscope or Meerkat this!” It happened at the Blanton and National Gallery of Scotland and it’s fun to see ...

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Five Things: “Sticky” Beginnings

A replica of a common 1920s player card - used as invite for immersive theatre event.

With audio, apps, games, and immersive theater all trying to give audiences the opportunity to become storytellers, we’ve been sharing the work of producers who are making the creative process itself ever more audience driven. What ways can we breathe new ...

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Personalization and the Stedelijk Museum

By Miranda Smith Earlier this year, we posted about new research being carried out on personalized tours in cultural spaces, co-funded by the European Commission, called the CHESS Project. CHESS, which stands for Cultural Heritage Experiences through Socio-personal interactions and Storytelling, has now expanded ...

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5 Perspectives – Engaging Underrepresented Audiences

by Anne-Gaelle LeFlohic Tuesday 4 November -  It’s a lovely autumnal morning, and the façade of the National Gallery, London, with its majestic columns and pediment overlooking Trafalgar Square, appears in all its pomp and glory. I’m on my way inside ...

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Will 2014 be the year to crack indoor navigation in museums?

By Marielle van Tilburg Indoor positioning is the holy grail of many museum technology aspirations - once the domain of stores and malls, to help pinpoint the location of their customers within 4 to 5 feet,  the technology is of course ...

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7 Questions – On Muse Award Winning Tours

Mark Berlin and Christine Murray receiving Silver Muse Award, AAM Annual Meeting, Seattle 2014

Creating accessible experiences for museums takes some specialized thinking. The USS Midway Museum recently won a Silver Muse award for their accessible verbal description and American Sign Language tours created together with Antenna. We asked Guest Services Director, Mark Berlin, to ...

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Tips for translating in a digital age

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  By Henriette Bertheux As I've been working on another exciting Arabic and English app, I have realised how much we have learnt over the past few years about translating our content not only to audio format, but also for a variety ...

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