How is it that an image, a space, a passage of text, or an exhibition touches a nerve and creates a 'sticky' memory - one that stays with you many hours, days, even years later? In a series of posts, we'll be exploring what these events are and what makes them so memorable. First off is Elfi Barat, Head of Digital Media Antenna, France.
What was the moment?
An exhibition I saw last year at La Gaité lyrique about stop motion animation.
What made it memorable to you (enough to think about it all these months later)
1. First & foremost because the workshop was quite fun - it's stayed with me as a light-hearted way to learn.
2. I also like the fact that you could, after the end of the exhibition, watch the video online; a nice way to prolong the experience. For once, a post visit experience visitors really look for.
3. As you've produced only 2 or 3 seconds of the segment, you really want to see what the movie looks like as a whole. It made me think of the surrealist's "exquisite corpse" - the parlor game where participants created part of the composition before passing it along. In the exhibition the visitor also creates small part of the whole experience, without really knowing the sequence after it nor what happened before.
How easy was it for the participants to make the film? Did you try to make anything, if so — what was the experience like?
4. Every 30 minutes, 2-3 people could participate to the workshop. A director (different each week), showed you how to create your sequence. The idea was to transform a carpet of cotton into sheep. We had to 'open' the eyes of the 'sheep to-be'. Basically, all we had to do was to move the eyes very slightly between each shot.
How did it make you think about the museum going experience?
5. I like the idea of the exhibition as a workshop where visitors not only see things but also produce something together. It was particularly relevant for this exhibition, which was all about the creative process behind stop motion, but this is definitely how we should think of all museum experiences, especially apps. Creating something as part of the experience, and seeing the results for yourself online afterwards is really rewarding. I really like the idea of your individual experience being part of a bigger picture, and this is what makes it more memorable, more sticky to me.